PETALING JAYA: A TOTAL of RM140,980 was donated to 17 welfare homes and organisations, here, recently.
The funds were raised through the "Be The Difference" campaign initiated by Groupon Malaysia, Miss Universe Malaysia Organisation and GRIM Film. The campaign ran from Oct 29 to Nov 11. The funds will be used to pay for the daily expenses of the homes and the development projects of the organisations.
Groupon Southeast Asia and India general manager Joel Neoh handed the cheques to the representatives of Malaysian Nature Society, Dyslexia Malaysia, Yayasan Chow Kit, St Barnabas Home, Shepherd's Centre Foundation, HOPE Worldwide Malaysia, Kiwanis Job Training Centre, Rumah Kasih Nurul Hasanah, Precious Children Home, Rumah Hope, SPCA Kota Kinabalu, Sabah, Sawarak SPCA, House of Joy, Good Samaritan Home, Shelter Home for Children, SPCA Selangor and Malaysian Dogs Deserve Better.
Neoh said it was their fifth campaign and each year they organised campaigns for charity homes and NGOs.
"There were other initiatives that we held early this year which were with Unicef, World Food Programme, HOPE Worldwide and World Vision Malaysia," he said.
He said the campaign aimed to encourage Malaysians to help charitable causes.
He said the Internet was a powerful medium of communication and had the potential to achieve more than just business success.
"Usually people are very cautious in disseminating their credit card details when making online transactions," said Neoh. "But we didn't expect the campaign would receive overwhelming response from Malaysians.
"It shows how social e-commerce can inspire Malaysians to take meaningful action."
He said they wanted to prove that group-buying was beneficial to the community.
"This fact has been proven through our campaign.
"We are motivated and will continue to advocate for deserving causes in the country."
Neoh added that it was done through a microsite introduced by Groupon.
Neoh said Malaysians had more than 300 hours to contribute to the local charities which were chosen by the 17 finalists of Miss Universe Malaysia 2013.